Alexander Forbes Group Administrator - JumpONJumpON welcomes you to the Fast Moving Consumer Goods (fmcg) category. FMCG goods are generally low cost commodities that are sold very quickly. It has a shorter shelf life which results in higher consumer demand. Products in this category are sold in high volume with a low margin. Thus, being sold in higher volumes with low margin, the companies can earn more profit which makes FMCG industry a unique one. This type of business accounts more than half of the consumer spending and they show low involvement purchase.

FMCGs have a short shelf life because of high consumer demand (e.g., soft drinks and confections) or because they are perishable (e.g., meat, dairy products, and baked goods). These goods are purchased frequently, are consumed rapidly, are priced low, and are sold in large quantities. They also have a high turnover when they’re on the shelf at the store.